Customer reviews
4 out of 5stars
(17 reviews)
Most helpful positive review
5.00 out of 5 stars review
Verified Purchaser
07/23/2021
This Stuff Works!!
I was using the Burt's Bees Charcoal Toothpaste until my sister gave me a sample of this. I was so surprised and pleased how this one truly made my teeth look whiter. It does turn your teeth black while you're brushing, which is kind of fun, but I really recommend it for keeping your teeth white.
PinkFairy
Most helpful negative review
1.00 out of 5 stars review
Verified Purchaser
11/26/2021
Worst tasting toothpaste
this tooth paste taste terrible.... the mint flavor is so strong it burns your tongue and lips.... i do not recommend this item
KATIKATIS
14 reviews
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5.00 out of 5 stars reviewVerified Purchaser07/19/2023Jane
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2.00 out of 5 stars reviewVerified Purchaser09/25/2022kinda disappointingI haven't seen no change in my teeth sadly I been using for 3 weeks and no changeUnknown
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1.00 out of 5 stars reviewVerified Purchaser11/26/2021Worst tasting toothpastethis tooth paste taste terrible.... the mint flavor is so strong it burns your tongue and lips.... i do not recommend this itemKATIKATIS
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2.00 out of 5 stars reviewVerified Purchaser11/04/2021Black toothpaste=messy bathroomBeware, you don't realize how messy you are into you have black toothpaste. all of a sudden, it's all over you and the sink. it works great, but it's not worth having to do laundry every time you brush your teeth IMHOHannah
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5.00 out of 5 stars reviewVerified Purchaser09/30/2021Mara
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5.00 out of 5 stars reviewVerified Purchaser07/23/2021This Stuff Works!!I was using the Burt's Bees Charcoal Toothpaste until my sister gave me a sample of this. I was so surprised and pleased how this one truly made my teeth look whiter. It does turn your teeth black while you're brushing, which is kind of fun, but I really recommend it for keeping your teeth white.PinkFairy
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4.00 out of 5 stars reviewVerified Purchaser02/20/2021Great charcoal toothpasteI received this product as part of a Stellar Product Testing Panel and at first I was hesitant because, well, it's black. I liked the naturally-friendly ingredients though so I decided to try it. It does make your mouth black as you use it but it all rinses away with mouthwash. It left my teeth looking and feeling clean and my breath was fresh. I love the way it looks on my counter and that it matches the toothbrush. My teeth are sometimes sensitive to cold but this toothpaste didn't increase sensitivity at all. Love it!Lisameow
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4.00 out of 5 stars reviewVerified Purchaser02/18/2021Great tasting toothpasteI received this product as part of the Stellar product review panel. The packaging and tube of toothpaste itself is very visually appealing. Minimalistic and classy. The fact that the toothpaste is black, was a bit off-putting at first, but the fresh mint smell was perfect and you get used to it! The taste was great and my mouth felt clean and refreshed after using it. The only minor issue I had, is the toothpaste needs to be thoroughly washed out of your sink after use, as it leaves black all over your sink with each use and is more difficult than other toothpastes to wash down the drain. However a quick wipe of your sink and you're good to go!DeirdreV
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5.00 out of 5 stars reviewVerified Purchaser02/16/2021My new go-to toothpasteI was given this fluoride toothpaste to try as part of the Stellar Product Testing Panel. Right off the bat I loved the packaging. The first time trying it I found the taste a little different (not in a bad way though!) but you get used to it very quickly and I really like it now! I will definitely keep purchasing it as I like the fact that it has clean ingredients. I typically use whitening toothpastes and I haven't noticed any difference in this one so I would say it works just as well as the mainstream brands.abennett8
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4.00 out of 5 stars reviewVerified Purchaser01/11/2021Great Minty TasteStart your day off with this vegan free toothpaste made free of dyes & alcohol. Made with charcoal to remove stains and plague, yes it's actually a black toothpaste. Leaves your mouth with a clean & refreshed. What a way to start your day.DarTibs
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5.00 out of 5 stars reviewVerified Purchaser09/14/2020Amazing productIt's now a week when I start using this toothpaste. I enjoyed brushing with it as it made my mouth feel clean, fresh and the best thing it tastes wasn't bad. It looks kind of scary when you brush your teeth, but it worked very well. It made my teeth look clean, and the breath also feel freshmahima
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5.00 out of 5 stars reviewVerified Purchaser07/31/2020I can't describe how AWESOME IT IS...!!I got this as well as the hello brand charcoal activated toothbrush....omg...the best 3 shade whiter smile in 3 days....saves you hundreds a year from buying all those whitening strips and WHITENING TOOTHPASTE....this is the best ever ...and I am posting a selfie pic....and my smile and teeth ...don't lie...hands down the best WHITENING and cleaning experience ever. ..and the price...is out of this world cheap...omg ..I'm a user for life now ....thanks again ...Joseph
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5.00 out of 5 stars reviewVerified Purchaser04/28/2020It worksThe taste is minty, it doesnt taste chalky , im i am very pleased. Here is a photo after using it for the first time. Top pic is before and the bottom is afterdenisegz
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1.00 out of 5 stars reviewVerified Purchaser12/19/2019Great if you continue to use it.I used this product and saw some really good results until I ran out and started using my old toothpaste. Then i noticed that every morning i wake up and my teeth and stained black. It won't wipe away! When i brush my teeth it comes off but half way through the day i have to brush again because the black stain keeps coming back!!! I've been dealing with this for about 6 months now. Soni DO NOT recommend this product at all.Kimberly101
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5.00 out of 5 stars reviewVerified Purchaser12/01/2019Didn't believe until I tried itI couldn't really believe that this stuff actually worked and couldn't get past the disgustingness of it being black. I'm honestly still grossed out everytime I brush my teeth but it's so worth it. I only use it one time a day at night and I saw results with one day. I waited a week to take before and after photos. Top of the photo is now, bottom is before. Left is with flash, right it without.Leslie725
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5.00 out of 5 stars reviewVerified Purchaser04/11/2019Best tooth paste ever.Oh im so amazed with this product. Ive never had my teeth feel so clean. AND THE FEELING OF SQUEAKY CLEAN LASTS ALLLLL DAY. Seen whiter teeth results in the first use i swear.!!!!! Ive been talking EVERYONE about this product. Its gonna be my permanent tooth paste from now onAngela
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5.00 out of 5 stars reviewVerified Purchaser03/28/2019My Magnum Opus Toothpaste!This is the best toothpaste I have ever used. After using it daily for about a month, my teeth were WHITE as can be. This toothpaste makes your teeth feel squeeky-clean and it also has a pleasant taste and freshens breath. It contains the fluoride you need or you can buy other varietie that do not have fluoride. I'm very thrilled with the results I got and it does not cause tooth sensitivity. I am switching to this brand for good.Lindsay